This report definitively quantifies the size of the LGBTI market in South Africa for the first time ever. It also assesses the scale and qualities of the economic influence that the South African LGBTI population has more broadly.

Until now, the significant economic power of LGBTI people has largely gone unrecognized as a result of the absence of data on the unique economic contribution of the LGBTI population. International studies have focused on the economic cost to the country of discrimination against LGBTI people but none have focused on the economic opportunity that LGBTI people can offer if they are included as a market segment. The matter of the South African LGBTI market size has been a missing yet key part of shifting the focus.

By analysing statistically representative quantitative and qualitative data from across the country through a national survey, assessed with macroeconomic and segmented population sizing insights, the report provides a robust, evidence-based framework for businesses to tap into the economic potential of LGBTI people – because the LGBTI market matters for doing good business. It advocates for a more inclusive economy that benefits everyone, leaving no one behind.

Click here to download a brief information sheet about the report.